Swan is a classic British brand, with a history that stretches all the way back to 1883. Our wax matches became the celebrated ‘Swan Vestas’, which were Britain’s best-selling match by the 1930s. We even bought our own Spitfire in the war.
Seen in the hands of legendary figures like Jean Harlow and Veronica Lake, references to Swan are peppered through cultural history, from Sherlock Holmes to British Superbikes.
Swan is now more than simply a match: we have expanded our expertise into the Roll Your Own market and have become Britain’s Favourite Filters. We also produce a full range of rolling papers and smoking accessories. We don’t just rely on history to sell our products though – all our smoking products are made to the highest quality.